Having a business website built is definitely an exciting venture. In fact, it is the biggest milestone that plays a crucial role in the success of your business. Since a website is the reflection of the brand, you need make sure it has all the features that meet your business objectives and attract your target audience. There are certain elements that every business website should have to stay relevant and competitive. Following is a list of 5 such must-have features of good business website that create robust user experiences:
1) Mobile-friendly Design
If you want to give all your visitors the best possible browsing experience, think mobile! A responsive website that flawlessly adapts to the users’ mobiles of varying screen sizes is imperative if you don’t want to lose the valuable sales opportunities. Even Google states that the websites that aren’t responsive will have to face the SEO consequences.
2) User-Friendly Design
Design is the soul of your website. An inappropriate design that isn’t reflecting your company’s mission and culture properly, fails to attract leads. On the other hand, the websites that are too bold, flashy and cluttered can direct the cursor to the close button. The web page design should be unique to your industry and extremely user-friendly. Keep it simple, but attractive to make that first impression perfect.
3) Customer-Focused Content
It is the content that displays the proficiency of your product or service. If your content lacks relevant information and interactivity, neither the visitors nor the Google would take your business seriously. Creating professional, engaging, unique and consistent content is the core of Inbound Marketing strategy and an essential aspect for a good website. Also make sure that the content you create matches your buyer personas i.e. the needs of your target audience.
4) Interactive Visual Elements
Since website is a representation of your brand, you must use unique visual elements that storytell your company’s objectives. For example, the images you use on your website should not be any random images picked from Google, but they should revolve around company’s ideas, products and services. By using certain design elements, tell your customers how your products and services can help them deal with their challenges.
5) Easy to Use
The ease of usability is the most important factor in web design. Your website should be designed with a goal of simplicity in mind. If your website visitors aren’t able to find what they are looking for, they will simply bounce back. Hence, always aim to provide a good browsing and navigation experience to your visitors.
6) Easy to read
The content on your website should be easy to read and understand. If background colors of your website are bold and dark, the text should be light in color or something that can easily be seen. Whatever color scheme you choose, it should be pleasing to the eyes. Efficient use of white spaces makes content more readable.
7) SEO Optimised
A website built without considering SEO is practically useless. SEO that is performed on website level is On-page SEO, which is very critical for getting high search rankings. This includes creating unique URLSs, good title tags, meta-tags, and more. Hence, if you want to earn profits out of your website, you should hire a web designer who understands the technicalities of SEO too.
8) Compelling Call-to-Action
The ultimate objective of a business website is to influence the visitors to take the desired action. Whether you want them to sign up for your newsletter, register for an ebook or simply purchase the product, your website should have clear call-to-action buttons that compel users to perform that action. Call-to-action buttons not only help you drive visitors to certain pages of your website, but they also support customer engagement and increase conversion rates.
9) Accelerated Mobile Pages (AMP)
AMP technology is the Google’s initiative to improve the speed of web pages loading on phones and tablets. With an increasing focus on mobile, you must get this feature incorporated in your website for enhancing the experience of mobile and tablet users.
10) Social Media Integration
Integrating social media buttons on your website help improve your social media presence and boost your SEO. If you actively engage on social media and interact with the audience, you can keep your brand top-of-mind.
The online landscape has become a competitive marketplace. In order to stay in the race, you need to make sure that your website has all these features. While there are many more things you need to consider, these are certain points that can really help you make your website almost ‘perfect’.