So, what are the Benefits of PPC?
1) Get Immediate Results
SEO and social media marketing could take a few weeks or even months before you get the desired traffic to your website. With PPC, on the other hand, you can see instant results. Whether or not you get enough visitors on your website, you get to know where it is lagging. It helps you identify things that you need to change.
2) Customer Retention
You can keep your business in front of your customers throughout their lifecycle with remarketing and Google AdWords. Remarketing refers to a marketing technique that lets you bring your site visitors back again. A site visitor that has browsed a few things on your website can be targeted to visit your site again with remarketing.
3) Increased conversions
With PPC, you get to know which keywords and what campaigns are performing the best and the worst. By measuring and tracking the audience behaviour, you can focus on things that interest them the most. You can then work on promoting those aspects to increase your conversions.
4) Only Pay for What You Get
With PPC campaign, even though the ads will be shown on the search pages, you are only supposed to pay when someone clicks on your advertisement. The same goes for Google AdWords as well. Thus, it helps you increase your brand awareness without any extra cost.
5) Easy to Control and Manage
Pay Per Click not only gives you a rigid control over your budget, but it also gives you the flexibility to manage it the way you want. For example, you can pause the campaign whenever you like. You can also increase your budget during peak times or push more ads over one to get more potential customers to click on your advert.